It’s very easy to get so caught up in the daily routine of running your meeting and event planning business that you quickly fail to see the wood for the trees. Which neatly reminds me of the story of the woodcutter who didn’t have time to sharpen his axe… because he...
If you were to ask any meeting and event planner what they would like more of in their business, I bet that 9 times out of 10 you will get the reply “more clients”. Would you reply the same way? The thing is, clients don’t normally arrive at your business. Prospects...
